Committee of Advertising Practice

Committee of Advertising Practice
AbbreviationCAP
TypeNon-governmental organisation
PurposeAdvertising industry self-regulation policy creation
HeadquartersCastle House, 37-45 Paul Street, Shoreditch, London
Region served
United Kingdom
Websiteasa.org.uk

The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.

It is the sister organisation of, and is administered by, the Advertising Standards Authority (ASA).

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