Community media

Community media (or community broadcasting) refers to media organizations that are owned, controlled, and operated by and for a community, serving its specific interests. These media outlets can take various forms, including print, broadcast (radio and television), and online platforms, and typically operate on a non-profit basis. Community media are characterized by four core principles: community ownership and control, community service, community participation, and a non-profit model.

They often publish in local languages and rely on volunteer contributions, making them affordable and accessible. While traditionally associated with geographical areas, the concept of “community” has expanded to include communities of interest, such as women, LGBTQ+ groups, religious communities, and people with disabilities. This is especially evident in countries like South Africa and the Solomon Islands, where community media serve marginalized voices. Furthermore, virtual communities formed through social media platforms are increasingly seen as part of the community media landscape, provided they align with the core principles.

Community media play a crucial role in fostering media pluralism and supporting democratic functions such as voter education, particularly in reaching audiences that mainstream media may overlook. However, community broadcasting is often subject to regulations that prohibit political campaigning, necessitating careful oversight during election periods.