Compasso d'Oro

Compasso d'Oro
Compasso d'Oro logo
Awarded forIndustrial design award
LocationADI Design Museum (Milan)
CountryItaly
Presented byAssociazione per il Disegno Industriale
First award1954
Websiteadidesignmuseum.org

The Compasso d'Oro (Italian pronunciation: [komˈpasso ˈdɔːro]; 'Golden Compass') is an industrial design award originated in Italy in 1954. Initially sponsored by the La Rinascente, a Milanese department store, the award has been organised and managed by the Associazione per il Disegno Industriale (ADI) since 1964. The Compasso d'Oro is the first, and among the most recognized and respected design awards. It aims to acknowledge and promote quality in its field in Italy and internationally, and has been called both the "Nobel" and the "Oscar" of design.