Continental Television, Inc. v. GTE Sylvania, Inc.
| Continental Television v. GTE Sylvania | |
|---|---|
| Argued February 28, 1977 Decided June 23, 1977 | |
| Full case name | Continental Television, Inc., et al. v. GTE Sylvania Inc. |
| Citations | 433 U.S. 36 (more) |
| Court membership | |
| |
| Case opinions | |
| Majority | Powell, joined by Burger, Stewart, Blackmun, Stevens |
| Concurrence | White |
| Dissent | Brennan, joined by Marshall |
| Rehnquist took no part in the consideration or decision of the case. | |
Continental Television v. GTE Sylvania, 433 U.S. 36 (1977), was an antitrust decision of the Supreme Court of the United States. It overturned United States v. Arnold, Schwinn & Co., 388 U.S. 365 (1967), which held that vertical restraints on the territory a product could be sold in were per se illegal. Here, the Court clarified that such non-price vertical restraints would be analyzed under the "rule of reason," allowing defendants to offer justifications for the restraint.