Countdown (supermarket)
Final logo, used from 2018 to 2023 | |
Countdown supermarket in Rolleston prior to the rebranding to Woolworths | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Predecessor | |
| Founded | 1981 |
| Founder | Rattrays Wholesale |
| Defunct | 2023 |
| Successor | Woolworths New Zealand (2023) |
| Headquarters | , New Zealand |
Area served | New Zealand |
Key people | Spencer Sonn (Managing Director) |
| Products |
|
Number of employees | 18,000 + |
| Parent | Woolworths New Zealand |
| Website | countdown |
Countdown was an Australian-owned New Zealand full-service supermarket chain and subsidiary of Woolworths New Zealand, itself a subsidiary of Australia's Woolworths Group. It was one of two supermarket chains in New Zealand, the other being Foodstuffs.
Until the brand's rebranding, there were 194 Countdown stores, with 61 in Auckland.
In July 2023, the company announced that all Countdown stores would be rebranded back to Woolworths, the name of the parent company and name of the supermarket used in Australia. The rebrand came into effect from early 2024 with signage changing over the following two years.