Create (song)

"Create" (Japanese: 創造, Hepburn: Sōzō) is a song by Japanese singer-songwriter and musician Gen Hoshino from his fifth studio album, Gen (2025). The theme song to the 35th anniversary of the Nintendo video game Super Mario Bros. (1985), the song first appeared in a June 2020 commercial. Speedstar Records released it as a digital single on February 17, 2021, before a physical double A-sided CD with "Fushigi" was issued on June 23, 2021. Inspired by Nintendo's creative philosophy, Hoshino wrote and produced the track, and co-arranged it with Mabanua. A J-pop, soul, and chiptune song, the lyrics sees Hoshino encouraging listeners to create. It features several references to Nintendo, such as the start-up jingle to their GameCube console, sound effects from Super Mario Bros., and homages to the company's history.

Critics thought that "Create" showed respect for Nintendo; they also commented on its J-pop composition and Hoshino's lyricism. The song reached number 7 on the Billboard Japan Hot 100, number 10 on the Oricon Combined Singles Chart, and number 94 on the Bilboard Global Excl. US. The double A-sided single received a gold certification from the Recording Industry Association of Japan.

Yoshiyuki Okuyama directed the music video for "Create" using camera methods that included an iPhone and 8mm film. The video sees Hoshino singing and moving around; its editing and Hoshino's movements interact with the references to Nintendo in the song's lyrics and composition. He performed the song during his online concert Enkai in March 2021, which was recorded and released on a DVD/Blu-ray with a limited edition of "Fushigi" / "Create".