Crossmark

Crossmark
IndustryConsumer goods
Founded1905 (1905), in Fort Smith, Arkansas
Founder
  • Willis Johnson
  • E. Leslie Hunt
Headquarters
Area served
North America, Australia
Key people
  • Chris Moye (CEO)
  • Rudy Gonzalez (CFO)
ServicesSales and marketing
Revenue$1b
Owner
  • Acosta Group
  • (2024–present)
Number of employees
40,000
Websitewww.crossmark.com

Crossmark, Inc., stylized as CROSSMARK, is a sales and marketing services company that operates within the consumer goods industry. The company was established in 1905 by Willis Johnson and E. Leslie Hunt in Fort Smith, Arkansas as a provision supply point for groups traveling to the Oklahoma Territory. Crossmark contributes research and data to the Food Marketing Institute. The company serves grocery, mass, club, drug, convenience store, and home improvement channels.