Cruise (autonomous vehicle)

Cruise LLC
Company typeSubsidiary
IndustrySelf-driving car
FoundedOctober 2013 (2013-10)
Founders
Headquarters
San Francisco, California
,
U.S.
Key people
Marc Whitten (CEO)
Mo Elshenawy (president & CTO)
ProductsCruise AV, Cruise Origin
Number of employees
3,800 (2023)
ParentGeneral Motors
Websitegetcruise.com

37°46′12″N 122°24′35″W / 37.7699°N 122.4098°W / 37.7699; -122.4098 Cruise LLC was an American self-driving car company that became a subsidiary of General Motors, headquartered in San Francisco, California. Founded in 2013 by Kyle Vogt and Dan Kan, Cruise tested and developed autonomous car technology. The company was acquired by General Motors in 2016, and operated as a largely autonomous subsidiary, focusing on producing a fleet of driverless taxis. Following a series of incidents, it suspended operations in October 2023, and Kyle Vogt resigned as CEO in November 2023. The company began returning its vehicles to public roads in May 2024.

In December 2024, GM stopped funding Cruise. Work on autonomous vehicles was to be incorporated into development of advanced driver assistance systems for personal vehicles, no longer funding autonomous taxis.