DFTBA Records

DFTBA Records
Founded2008
FoundersHank Green
Alan Lastufka
HeadquartersMissoula, Montana (since 2013)
Key people
John Green (co-owner)
Laura Jones Joukovski (CEO)
Number of employees
About 50 (2022)

DFTBA Records, commonly known as DFTBA.com, is an e-commerce merchandise company that was co-founded by Hank Green and Alan Lastufka in 2008. Originally a record label, the company focuses on selling merchandise for prominent YouTube content creators including Green, his brother the novelist John Green, Charlotte McDonnell, CGP Grey, Kurzgesagt, and Charles Trippy among several others. DFTBA is an initialism for "don't forget to be awesome", a catchphrase of the Green brothers.