Dice (ticketing company)
| DICE | |
| Formerly |
|
| Company type | Private |
| Industry | Mobile ticketing |
| Founded | 21 February 2014 in Thames Ditton, Surrey, England |
| Founders | Phil Hutcheon |
| Headquarters | , England |
Key people |
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| Services | |
| Owner | Fever |
Number of employees |
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| Website | dice |
Dice FM Holdings Ltd, trading as Dice (stylized as DICE), is a ticketing software company based in London, United Kingdom. Its web and mobile technology products enable users (often referred to by the company as fans) to search, browse and buy tickets to all kinds of live events, including concerts, festivals, comedy shows and other types of performances or talks. Dice gained popularity as a ticketing app for its strong stance against scalping, implementing guardrails within its products to limit fraud and price gouging.
During the global COVID-19 pandemic, Dice temporarily pivoted as a live streaming service where fans could buy tickets to access private shows from artists like Kylie Minogue, Bicep, Lewis Capaldi or Nick Cave. Dice moved on to acquire live music broadcaster Boiler Room in 2021. Dice subsequently sold Boiler Room to Superstruct Entertainment in January 2025 for an undisclosed fee.
In September 2021, Dice completed its Series-C funding, raising $122 million with SoftBank Vision Fund, Nest co-founder and iPod inventor Tony Fadell as well as French billionaire entrepreneur Xavier Niel. Early investors include DeepMind co-founders Mustafa Suleyman and Demis Hassabis, and software development studio Ustwo.
In May 2023, DICE was appointed the primary ticketing partner for iconic London venue Alexandra Palace.