DS Automobiles
| Product type | Luxury vehicles |
|---|---|
| Owner | Stellantis (since 2021) |
| Produced by | Stellantis |
| Country | France |
| Introduced | February 5, 2009 (as a Citroën brand) June 1, 2014 (as an independent brand) |
| Related brands | |
| Markets | Worldwide |
| Previous owners | Citroën (2009–2015) PSA Group (2015–2021) |
| Ambassador(s) | Xavier Peugeot (CEO of DS brand) |
| Website | dsautomobiles.com |
DS Automobiles is a French luxury-premium marque created in 2009. Formerly part of Automobiles Citroën S.A., DS has been a standalone brand ultimately owned by PSA Group, later Stellantis. The independent DS marque was created in 2014 from the former DS subbrand and line of models of Citroën cars made since 2009, although it had been separated from Citroën in Asia since 2012.
DS can be an abbreviation of Different Spirit or Distinctive Series, although it is also considered a nod to the classic executive car Citroën DS. The name is also a play on words, as in French it is pronounced like the word déesse, meaning "goddess".