Data & Marketing Association

The Data & Marketing Association (DMA), formerly the Direct Marketing Association, is a trade organization for marketers. In 2017, their web site stated, "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace …"

Although headquartered in the United States, its members include companies from 48 other countries, including half of the Fortune 100 companies, as well as many non-profit organizations. The DMA seeks to advance all forms of direct marketing.

A mid-2018 joint announcement with the Association of National Advertisers (ANA), stated thus, "to be completed as of July 1, 2018" and having as its goal "the single largest trade association in the U.S. devoted to serving all aspects of marketing" had not materialized as of the projected date.

As of July 1, 2019, DMA became the Data, Marketing & Analytics arm of the ANA.

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