Oracle Advertising

Oracle Advertising, formerly Datalogix, is an American cloud-based consumer data collection, activation, and measurement platform for use by digital advertisers. Datalogix was a consumer data collection company based in Westminster, Colorado that provided offline consumer spending data to marketers that was acquired by Oracle in 2014.

The platform collects data which includes purchase data from stores, credit cards, and loyalty cards is used by marketing teams determine their ad campaigns' effectiveness. Datalogix clients included retail stores, grocers, travel agencies, PepsiCo, Ford, and the Dr. Pepper Snapple Group. After consumer spending behaviors are measured, the information is sold to advertising companies and publishers, such as Facebook, Google, Twitter, Snapchat, and Pinterest. Advertisers then use the information obtained to tailor online ads to reach new or existing customers. In turn, publishers use the data to determine the amount of profit advertisers earn and to try and convince them to purchase more ads that will feature on their websites.

In December 2014, Oracle acquire Datalogix and renamed the service as Oracle Advertising. In June 2024, Oracle announced it would stop supporting its advertising products.