David Aaker
David Aaker | |
|---|---|
| Born | David Allen Aaker February 11, 1938 Fargo, North Dakota, U.S. |
| Occupation(s) | Vice Chairman at Prophet, consultant, author |
| Known for | Brand strategy |
| Children | Jennifer Aaker |
David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.