Dell Latitude

Dell Latitude is a line of laptop computers manufactured and sold by American company Dell Technologies. It is a business-oriented line, aimed at corporate enterprises, healthcare, government, and education markets; unlike the Inspiron and XPS series, which were aimed at individual customers, and the Vostro series, which was aimed at smaller businesses. The Latitude line directly competes with Lenovo's ThinkPad, HP's EliteBook, and Acer's TravelMate. The "Rugged (Extreme)", "XFR" and "ATG" models compete primarily with Panasonic's Toughbook line of "rugged" laptops.

In January 2025, Dell announced its intentions to gradually phase out the Latitude brand (along with the XPS, Inspiron and Precision lines) in favor of a singular brand simply named as "Dell" as part of the company's preparation for their next-generation AI PCs. Its new lineup of AI PCs includes the Dell laptop line, designed for play, school and work; the Dell Pro laptop line, which emphasizes professional-grade productivity; and the Dell Pro Max workstation line, developed for maximum performance.

Other brands such as HP have also done a similar practice with the introduction of next-generation AI computers, with HP in particular retiring most of their other brands (such as the Pavilion and Spectre) in May 2024 in favor of a singular "Omni" brand for their own line of AI PCs.