Dolores Albarracín

Dolores Albarracín is a psychologist, author and professor of psychology and business based in Pennsylvania. She is Professor of Communication at the University of Pennsylvania. She is known for her work in the fields of behavior, communication and persuasion. Her contributions have had implications for the scientific understanding of basic social psychological processes and communication policy, especially in the area of health.

She was the Dave Thomas Professor of Psychology at the University of Florida and the Martin Fishbein Professor of Communication at the University of Pennsylvania. She is the author/editor of two books, Prediction and Change of Health Behavior: Applying the Theory of Reasoned Action Approach and The Handbook of Attitudes. She is the lead or co-author of more than 150 published articles and book chapters and has received two Scientist Development Awards from the National Institute of Mental Health. As of 2018, she directs the Social Action Lab and the Health & Social Media Group at the Annenberg School for Communication at the University of Pennsylvania.

For 2024 she was awarded the BBVA Foundation Frontiers of Knowledge Award in the category "Social Sciences".