Don't Miss It

"Don't Miss It"
Single by James Blake
from the album Assume Form
Released4 June 2018 (2018-06-04)
Length4:54
LabelPolydor
Songwriter(s)James Blake
Producer(s)
James Blake singles chronology
"If the Car Beside You Moves Ahead"
(2018)
"Don't Miss It"
(2018)
"Mile High"
(2019)

"Don't Miss It" is a song by English electronic music producer and singer-songwriter James Blake from his fourth album, Assume Form. It was written by Blake and produced alongside Dominic Maker of electronic music duo Mount Kimbie and Dan Foat. A lyric video was released on 24 May 2018, having been premiered that day on an episode of his BBC Radio 1 residency. However, it was only released as single by Polydor Records on 4 June of that year. It is a piano ballad with additional drums accompanied by Blake's auto-tuned vocals.

The song received acclaim from music critics, however, a mixed review by Pitchfork, which labelled the track as "sad boy music" was met with a critical response from Blake, who deemed the expression "unhealthy and problematic when used to describe men just openly talking about their feelings."