Doritos
| The current Doritos logo (top); Nacho Cheese Doritos (bottom). | |
| Product type | Tortilla chip | 
|---|---|
| Owner | PepsiCo (via Frito-Lay) | 
| Country | United States | 
| Introduced | 1964 (nationwide in 1966) | 
| Related brands | |
| Markets | International | 
| Tagline | "Another Level" | 
| Website | doritos | 
Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972. Now, the chips are available worldwide in a wide variety of flavors, differing regionally.
Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.