Doritos

Doritos
The current Doritos logo (top); Nacho Cheese Doritos (bottom).
Product typeTortilla chip
OwnerPepsiCo (via Frito-Lay)
CountryUnited States
Introduced1964 (1964) (nationwide in 1966)
Related brands
MarketsInternational
Tagline"Another Level"
Websitedoritos.com

Doritos (/dəˈrtz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.

In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972. Now, the chips are available worldwide in a wide variety of flavors, differing regionally.

Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.