Drawbridge (company)
| Type of business | Subsidiary |
|---|---|
| Headquarters | , United States |
| Area served | Global |
| Founder(s) | Kamakshi Sivaramakrishnan |
| Key people | Kamakshi Sivaramakrishnan (CEO) Devin Guan (CTO) Dave Zinman (COO) Matt Gallatin (CFO) Jodi Garg (CPO) |
| Industry | Marketing Technology |
| Parent | LinkedIn (2019-present) |
| URL | drawbridge.com |
| Launched | 2011 |
Drawbridge is a people-based identity management company operating out of San Mateo, California, USA. It has been a subsidiary of LinkedIn since 2019. Drawbridge has built a people-based identity graph and cross-device advertising platform that specializes in using machine learning to match individuals across connected devices, including desktops, smartphones, tablets, and connected TVs, in order to serve more relevant ads across devices.
The company received a patent for its "system to group internet devices based upon device usage" in 2016 and a patent for "system and method for determining related digital identities" in 2019.