Drew Westen
Drew Westen | |
|---|---|
| Alma mater | Harvard University University of Sussex University of Michigan |
| Known for | Confirmation bias in politics, SWAP-200 |
| Scientific career | |
| Fields | Psychology |
| Institutions | Emory University, Harvard Medical School, University of Michigan, Boston University |
Drew Westen is a professor in the Departments of Psychology and Psychiatry at Emory University in Atlanta, Georgia; the founder of Westen Strategies, LLC, a strategic messaging consulting firm that serves nonprofits and political organizations. Additionally, Westen is a writer. He is also the co-founder, alongside Joel Weinberger, of Implicit Strategies, a market research firm that measures consumers' unconscious responses to advertising and brands.