Drum (tobacco)
| Product type | Shag tobacco |
|---|---|
| Owner | Imperial Brands (1998–) |
| Country | Netherlands |
| Introduced | 1952 |
| Markets | US, Europe |
| Previous owners | Sara Lee Corp. |
| Carcinogenicity: IARC group 1 | |
Drum is a Dutch brand of fine-cut handrolling tobacco, or shag, introduced in 1952. It was originally produced and distributed by the Douwe Egberts corporation. Douwe Egberts was purchased by the Sara Lee Corporation, which sold Drum to Imperial Brands, the current British producer.