E-segment

2024 best-selling E-segment cars
Mercedes-Benz E-Class
6th generation (2023-present)
BMW 5 Series
8th generation (2024-present)
Audi A6
5th generation (2018–present)
Volvo S90
1st generation (2016-present)

The E-segment is the 5th category of the European segments for passenger cars, synonymous with the term executive car.

E-Segment is a niche in Europe (2-3% penetration in 2010s). In 2017, 2018, 2019 and 2020, E-segment sales accounted for 2.7%, 2.7%, 2.3% and 2.1% market share in Europe, respectively.