E.l.f.
| Company type | Public |
|---|---|
| Industry | Cosmetics |
| Founded | June 2004 |
| Founders |
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| Headquarters | Oakland, California, U.S. |
Area served | Worldwide |
Key people |
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| Products | Makeup, bath products, skin-care products |
| Revenue | US$1.02 billion (2024) |
| US$150 million (2024) | |
| US$128 million (2024) | |
| Total assets | US$1.13 billion (2024) |
| Total equity | US$643 million (2024) |
Number of employees | 475 (2024) |
| Website | www |
| Footnotes / references Financials as of March 31, 2024. | |
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. The company sells items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes and mascara. Its products sold in 17 countries and in several stores including Target, Kmart, Dollar General, and Walmart. Over half the company's sales come from its website, which is also as a social networking site with over two million members.