E3 2016

The Electronic Entertainment Expo 2016 (E3 2016) was the 22nd E3, during which hardware manufacturers and software developers and publishers from the video game industry presented new and upcoming products to attendees, primarily retailers and members of the video game press. The event, organized by the Entertainment Software Association, took place at the Los Angeles Convention Center from June 14–16, 2016. Approximately 50,300 people attended the event, slightly down from the previous year's. The focus of E3 2016 was primarily on new software titles for the 8th generation of video game consoles, with new hardware revisions and auxiliary equipment to support the growing market sectors of 4K resolution displays and virtual reality headsets.

The Expo started two days after the mass shooting at an Orlando, Florida nightclub. It was also three days after the murder of American singer and YouTuber Christina Grimmie, who had been scheduled to make an appearance at the event. To show support for victims of the tragedies, the exhibitors at the Expo made changes to their presentations and plans. Flags outside the Convention Center were lowered to half-mast. Bethesda and Nintendo presenters wore rainbow-colored ribbon pins during their press conferences in support of the victims, and Microsoft and the aforementioned Nintendo opened their presentations with a moment of silence for Grimmie and the other victims. Sony's chairman Shawn Layden started his presentation with a brief speech on the Orlando shooting, and Nintendo president Reggie Fils-Aimé gave his condolences to Grimmie's family and fans before starting his keynote speech. Other developers altered their approach to social media announcements during the Expo in the wake of current events.