Ei Samay Sangbadpatra
The front page of the edition of Ei Samay on August 15, 2022. | |
| Type | Online news portal |
|---|---|
| Format | Digital |
| Owner(s) | The Times Group |
| Publisher | The Times Group |
| Editor | Hirak Bandyopadhyay |
| Founded | 15 October 2012 (Daily Newspaper) |
| Language | Bengali |
| Country | India |
| Circulation | 242,022 Daily (as of December 2019) |
| Sister newspapers | The Times of India The Economic Times Navbharat Times Maharashtra Times Vijaya Karnataka |
| Website | www |
Ei Samay Sangbadpatra (lit. 'Current Times Newspaper') is a Bengali-language daily newspaper from The Times Group. It was launched as a broadsheet daily newspaper with a motive to enter into a head-to-head competition with Anandabazar Patrika. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.
The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was ₹1 (1.2¢ US) per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.