Erewhon Organic
| Formerly | Erewhon Trading Co. |
|---|---|
| Industry | Food |
| Founded | 1966 |
| Founders | Aveline Kushi Michio Kushi |
| Defunct | 2019 |
| Fate | Brand discontinued in 2019, replaced by "Three Sisters Foods" |
| Successor | Three Sisters Foods |
| Products | Breakfast cereals |
| Parent |
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| Subsidiaries | U.S. Mills |
Erewhon Organic (pronounced AIR-wahn) was an organic cereal brand, and a refund subsidiary of Post Foods. It was known for their allergy-friendly line of organic cereals sold by health food stores across North America, and for being one of the first companies to market macrobiotic, organic whole foods in the United States. In 2019, the Erewhon Organic brand was discontinued by its parent company Post Foods, and replaced by Three Sisters Foods, which sells a similar product line of organic cereals.
"Erewhon" is derived from the 1872 satirical novel Erewhon by Samuel Butler. In the novel, Erewhon (an anagram of “nowhere”) is a utopia in which individuals are responsible for their own health.