Eye shadow

Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones.

Civilizations around the world use and have used eye shadow across genders. In ancient Egypt, it was customarily used by both men and women. Kohl, an ancient eye cosmetic, played a prominent role in various cultures and religious practices.

The use of eye shadow attempts to replicate the natural eyelid coloration that some women exhibit due to a natural contrasting pigmentation on their eyelids. Natural eye shadow can range from a glossy shine on one's eyelids to a pinkish tone or even a silver look.