Eyebuydirect

Eyebuydirect, Inc.
Company typeSubsidiary
IndustryOnline retail
Founded2005 (2005)
FounderRoy Hessel
Headquarters,
Key people
Sunny Jiang (CEO)
ProductsEyewear
ParentEssilor (2013–present)
EssilorLuxottica (2018–present)
Websiteeyebuydirect.com

Eyebuydirect, Inc. is an online retailer of prescription glasses, based in Austin, Texas. Eyebuydirect also sells prescription and non-prescription sunglasses, sport sunglasses, and computer glasses designed to reduce glare.

Eyebuydirect was founded in 2005 by Roy Hessel, who was succeeded by Sunny Jiang, chief executive officer in 2017. Majority-owned by Essilor since 2013, it is now a subsidiary of EssilorLuxottica since Essilor's merger with Luxottica in 2018. The company has operations in the United States and China, and sells its products worldwide.