Fenty (fashion house)

Fenty Maison
Company typeConsumer goods
IndustryFashion
Founded2019 (2019)
FounderRobyn Rihanna Fenty
Defunct2021
Headquarters24 rue Jean Goujon, ,
ProductsApparel
OwnerRobyn Rihanna Fenty
LVMH
ParentLVMH
Websitefentybeauty.com

Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Louis Vuitton Moët Hennessy). Fenty was launched in May 2019. The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. Fenty was closed in 2021.