Fleet Farm

Fleet Farm E-Commerce Enterprises LLC
Fleet Farm
FormerlyMills Fleet Farm (prior to 2018)
Company typeSubsidiary
IndustryRetail
Founded1955 (1955)
Marshfield, Wisconsin, U.S.
FoundersStewart Mills Sr.
Stewart Mills Jr.
Henry Mills II.
Headquarters,
United States
Number of locations
53 (As of August 2023)
Area served
Minnesota, Iowa, Wisconsin, North Dakota and South Dakota
Key people
Nick Widi (President)
ProductsHunting and fishing equipment & licenses, small appliances, household goods, automotive goods, clothing and footwear, toys, food, hardware, lawn and garden supplies, paint, pet supplies, sporting goods, tools, and farm supplies.
RevenueUS$ 712.3 million (2022)
OwnerGolub Capital
Number of employees
6,600 (2023)
ParentGolub Capital
Websitewww.fleetfarm.com

Fleet Farm (formerly Mills Fleet Farm) is an American retail chain of 53 stores in Minnesota, Iowa, Wisconsin, North Dakota and South Dakota. Headquartered in Appleton, Wisconsin, the company has a main distribution center in Chippewa Falls, Wisconsin, with a buying/support office and warehouse in Appleton.

The stores range in size from small hardware store formats to larger stores. They sell hunting and fishing equipment and licenses, small appliances, household goods, automotive goods, clothing and footwear, toys, food, hardware, lawn and garden supplies, paint, pet supplies, sporting goods, tools, and farm supplies. Most locations also have an auto service center, gas mart, and car wash.

On July 10, 2019, Fleet Farm announced that it had reached a deal with SECURA Insurance to purchase their current headquarters building in Appleton. Fleet Farm moved its headquarters to the former SECURA Insurance building in 2020.