Floyd Henry Allport
Floyd Allport | |
|---|---|
| Born | August 22, 1890 |
| Died | October 15, 1979 (aged 89) |
| Alma mater | Harvard |
| Known for | founding social psychology as a behavioral science |
| Scientific career | |
| Fields | Psychology |
Floyd Henry Allport (August 22, 1890 – October 15, 1979) was an American psychologist who is often considered "the father of experimental social psychology", having played a key role in the creation of social psychology as a legitimate field of behavioral science. His book Social Psychology (1924) impacted all future writings in the field.: 127 He was particularly interested in public opinion, attitudes, morale, rumors, and behavior. He focused on exploration of these topics through laboratory experimentation and survey research.