Frutiger Aero

Frutiger Aero (/ˌfruːtɪɡər ˈɛəroʊ/) is a design style that was prevalent from the mid-2000s to the early 2010s. It originated in user interface designs, but later influenced various other media. It was named in 2017 by Sofi Xian of the Consumer Aesthetics Research Institute, and reemerged in 2023 as a social media aesthetic, becoming popular with Generation Z as an object of nostalgia. Frutiger Aero art features optimistic themes of technology in harmony with nature and often includes natural imagery, bright colors, and skeuomorphic elements.

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