Xinghuacun Fenjiu

Xinghuacun Fenjiu
杏花村汾酒
Company typePublic
State-owned enterprise
SSE: 600809
IndustryAlcoholic drink
Founded1949 (1949)
Headquarters,
Area served
International
Key people
Yuan Qingmao
(Chairman)
(Committee Secretary)
ProductsBaijiu
Revenue(2022)
CN¥26.2 billion
US$3.9 billion
Number of employees
13,712
Websitefenjiu.com.cn
Xinghuacun Fenjiu
Chinese杏花村汾酒
Literal meaningXinghua Village Fenjiu
Transcriptions
Standard Mandarin
Hanyu Pinyinxìng huā cūn fén jiǔ
Wade–Gileshsing4 hua1 ts'un1 fen2 chiew3

Shanxi Xinghuacun Fenjiu Distillery Co. Ltd. (Chinese: 山西杏花村汾酒厂股份有限公司) more commonly known as simply Xinghuacun Fenjiu (Chinese: 杏花村汾酒) is a baijiu distillery headquartered in Xinghuacun, Fenyang, Shanxi, China. The primary output of the distillery, Fenjiu, is a qingxiang baijiu that was one of the "Four Famous Spirits" as determined in the 1952 National Alcohol Appraisal Conference, assigning it as the representative of the eponymously named fēnxiāng (汾香; fen aroma) category that preceded the modern qingxiang designation.

As of 2023 Xinghuacun Fenjiu is the third most valuable spirits brand in the world.