GU (retailer)
Native name | 株式会社ジーユー |
|---|---|
Romanized name | Kabushikigaisha Jīyū |
| Company type | KK |
| Industry | Fashion retail |
| Founded | 21 February 1973 |
| Headquarters | , Japan |
Number of locations | 478 (28 February 2025) |
| Parent | Fast Retailing |
| Website | gu-global |
GU (Japanese: ジーユー, Hepburn: jīyū) is a Japanese discount casual wear designer, manufacturer, and retailer. It is a wholly owned subsidiary of the company Fast Retailing, which is better known as the parent company of the retail chain Uniqlo. The name is a pun of the word jiyū (自由), meaning "liberty, freedom" and its slogan means "more freedom in fashion" (ファッションを、もっと自由に, fasshon o, motto jiyū ni). Its signature product is a pair of jeans costing 990 Japanese yen ($9.02 USD), though they ceased production in January 2014. As of 28 February 2025, there are 478 locations globally.