GDE Bertoni

GDE Bertoni
IndustryManufacturing
FounderEugenio Losa
Headquarters,
Italy
Key people
Valentina Losa (CEO)
WebsiteOfficial website

GDE Bertoni, also known as Stabilimento Artistico Bertoni, is a trophy and medal manufacturing company based in Milan, Italy. The company's most famous production is the FIFA World Cup Trophy, which it has produced ever since winning a design competition in 1970. The FIFA World Cup Trophy is hand-crafted every four years by the company.

GDE Bertoni started as a small artisanal workshop founded in the early 1900s by Eugenio Losa before becoming a large production company in the 1960s after creating the Olympic medals for the 1960 Summer Olympics in Rome. When FIFA held a competition for a new trophy design in 1970, Losa presented concept sketches and a physical prototype of a design by Silvio Gazzaniga, winning the competition. Every award produced by GDE Bertoni is created with traditional artisan techniques and built by hand. The trophies awarded to winners of the FIFA World Cup are not the original, but rather bronze replicas plated in gold created by GDE Bertoni.

GDE Bertoni has a contract with the royal court of Bahrain to produce the country's military medals and produces several trophies for UEFA, including the UEFA Champions League trophy, the UEFA Europa League trophy, and the UEFA Super Cup trophy. The company also produced the medals for the 1980 Summer Olympics in Moscow.