Gamma (media company)

Gamma (stylized as gamma. with a full stop) is an American media company founded in 2023 by former Apple executive Larry Jackson and record executive Ike Youssef. Described as a competitor to major labels, the company uses the technology platform Vydia to distribute music directly to streaming services. Upon its launch in March of that year, the company's initial artists included Usher, Rick Ross, and Snoop Dogg, and later Sexyy Red and French Montana. Jackson founded the company with US$1 billion in start-up capital with investment from billionaires including Todd Boehly, with "particular and [acute]" focus on Black culture. In addition, the label also distributes older releases for Snoop Dogg and Tha Dogg Pound.