Toys "R" Us

Toys "R" Us
Company typeSubsidiary
IndustryRetail
Founded
(original)
August 2021 (2021-08) (revival)
FounderCharles Lazarus (original)
WHP Global (revival)
DefunctApril 21, 2018 (2018-04-21) in Germany, Austria and Switzerland (original)
April 24, 2018 (2018-04-24) in United Kingdom (original)
June 29, 2018 (2018-06-29) in United States (original)
August 5, 2018 (2018-08-05) in Australia (original)
June 19, 2019 (2019-06-19) in France (original)
FateBankruptcy (original)
Headquarters
5 Wood Hollow Road Parsippany-Troy Hills, NJ
,
United States
Number of locations
4 stores (451 stores inside Macy's)
Area served
Worldwide
Products
  • Toys
  • Clothing
  • Baby products
  • Video games
Parent
Divisions
  • Babies "R" Us (1996–2018; relaunch (2023–present) United States; 1996–present international)
  • Kids "R" Us (1983–2004)
Websitetoysrus.com
macys.com/toysrus (shopping)
trukidsbrands.com (corporate)

Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948 in Washington, D.C.; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.

While originally considered a category killer, the rise of mass merchants and online retailers cost Toys "R" Us its share of the toy market. The company was further hampered by a significant debt load, the result of a leveraged buyout organized by private equity firms Kohlberg Kravis Roberts, Bain Capital, and real estate firm Vornado. The company filed for bankruptcy in 2017 and 2018, closing all of its stores in the US, UK, and Australia, with the last US stores closing in 2021. Operations in other international markets such as Asia and Africa were less affected, but chains in Canada, parts of Europe and Asia were eventually sold to third parties.

In August 2021, WHP Global announced that Toys "R" Us would be opening over 400 stores within Macy's starting in 2022. A few new standalone stores would open, starting late in 2021. The flagship store is located in New Jersey at the American Dream shopping and entertainment complex. A second flagship store was opened inside the Mall of America in Bloomington, Minnesota, in November 2023.