GoPro

GoPro, Inc.
Formerly	Woodman Labs, Inc.
Company type	Public
Traded as	Nasdaq: GPRO (Class A); Russell 2000 component;
Industry	Technology; Videography; Consumer electronics;
Founded	2002
Founder	Nick Woodman
Headquarters	San Mateo, California, U.S.
Area served	Worldwide
Key people	Nick Woodman (CEO);
Products	Action camera; Video editing software; Mobile app;
Revenue	US$801 million (2024)
Operating income	−US$135 million (2024)
Net income	−US$432 million (2024)
Total assets	US$544 million (2024)
Total equity	US$152 million (2024)
Owner	Nick Woodman (64%)
Number of employees	696 (2024)
Subsidiaries	CineForm; Replay; Splice;
Website	gopro.com
	Footnotes / references;

GoPro, Inc. (marketed as GoPro and sometimes stylized as GoPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company is based in San Mateo, California.

It developed a quadcopter drone, Karma, released in October 2016, but was shortly discontinued after around 2 years after release. Also in January 2018, the company hired JPMorgan Chase to pursue the option of selling the company. However, a month later, the CEO denied this. GoPro has continued its business of manufacturing action cameras.

GoPro frequently partners with athletes; the company has successfully completed partnerships with Kelly Slater, Jimmy Chin, and Jonas Deichmann. In 2016, GoPro had 160 athletes on its payroll.