Gold 104.3
| Broadcast area | Melbourne, Victoria | 
|---|---|
| Frequency | 104.3 MHz | 
| Branding | GOLD104.3 | 
| Programming | |
| Language | English | 
| Format | Adult contemporary | 
| Affiliations | GOLD Network | 
| Ownership | |
| Owner | 
 | 
| KIIS 101.1 | |
| History | |
| First air date | 8 December 1930 (as 3KZ) | 
| Former call signs | 3KZ (1930–1990) | 
| Former names | KZFM (1990–1991) | 
| Former frequencies | 1350 kHz AM (1930–1935) 1180 kHz AM (1935–1978) 1179 kHz AM (1978–1990) | 
| Call sign meaning | 3 – Victoria KKZ – Derived from former callsign KZ | 
| Technical information | |
| ERP | 56 kW | 
| Links | |
| Website | www | 
GOLD104.3 (call sign: 3KKZ) is a radio station broadcasting in Melbourne, Australia. It is part of ARN Media's Gold Network and broadcasts on the 104.3 MHz frequency.