Goldfish (cracker)
Cheddar Goldfish crackers | |
| Product type | Crackers |
|---|---|
| Owner | Pepperidge Farm |
| Country | Switzerland |
| Introduced | 1962 |
| Markets | Worldwide, except for Armenia, Iran, North Korea, and Syria |
| Previous owners | Kambly |
| Tagline | "The Snack that Smiles Back" |
| Website | www |
Goldfish is a brand of fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", reinforced by Finn, the smiling goldfish mascot with sunglasses. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties.