Google Shopping

Google Shopping
Logo from 2019 to 2024
Type of site
Price comparison
OwnerGoogle LLC
Created byCraig Nevill-Manning
URLwww.google.com/shopping
CommercialYes
RegistrationOptional
LaunchedDecember 12, 2002 (2002-12-12) (as Froogle)

Google Shopping, formerly Google Product Search, Google Products and Froogle, is a Google service created by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors. Google announced at its Marketing Live event in May 2019 that the new Google Shopping would integrate the existing Google Express marketplace into a revamped shopping experience. In the US, Google Shopping is accessible from the web and mobile apps, available on Android and iOS. Google Shopping is also available in France, accessible from the web only. Like its predecessor, Google Shopping is free and requires a personal Google account in order to purchase from the platform. A colored price tag icon replaces the parachute icon of Google Express.