Sente Technologies

Sente Technologies
IndustryArcade video games
Founded1982 (1982) (as Videa)
Defunct1988 (1988)
FateBankruptcy
Headquarters,
U.S.
Key people
Roger Hector (co-founder)
Wendi Allen (co-founder)
Ed Rotberg (co-founder)
Nolan Bushnell (chairman)
Owen Rubin (game designer)
Dona Bailey (game programmer)
ProductsSnake Pit, Stocker, Hat Trick, Street Football

Sente Technologies (also known as Bally Sente, Inc.) was an arcade game company. Founded as Videa in 1982 by ex-Atari employees Roger Hector, Wendi Allen (then known as Howard Delman), and Ed Rotberg, the company was bought by Nolan Bushnell and made a division of his Pizza Time Theatre company in 1983. In 1984 the division was acquired by Bally Midway who continued to operate it until closing it down in 1988. The name Sente, like Atari, is another reference to Bushnell's favorite game, Go and means "having the initiative."