Hershey Entertainment and Resorts Company
| Formerly | Hershey Estates (1927–1976) HERCO, Inc. (1976–1998) |
|---|---|
| Company type | Private |
| Industry | Entertainment and hospitality |
| Founded | October 31, 1927 |
| Founder | Milton S. Hershey |
| Headquarters | , U.S. |
Key people | |
| Brands | Hersheypark The Hotel Hershey |
| Services | Amusement park, attractions, hotels, restaurants, meetings |
| Owner | Hershey Trust Company |
| Website | hersheyentertainmentandresorts.com |
Hershey Entertainment and Resorts Company is a privately held company based in the U.S. state of Pennsylvania. Milton S. Hershey established HE&R in 1927 to distinguish and separate his chocolate manufacturing company from his other business ventures. All of his non-chocolate producing businesses were established as Hershey Estates, renamed HERCO, Inc. in 1976 and Hershey Entertainment and Resorts Company in 1998.