Hurban

Hurban is a radio programming format from radio chain giant iHeartMedia and Senior VP Alfredo Alonso. Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton, Latin trap, Latin rap, and Latin dance. Advertisements and DJs are usually presented in a mixture of English and Spanish.

The word hurban is a portmanteau of the terms "Hispanic" and "urban."

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