Hits Radio Dorset

Hits Radio Dorset
Logo used since 2024.
  • Bournemouth
Broadcast areaBournemouth, Poole and Christchurch
FrequencyFM: 107.6 MHz
DAB: 11B
BrandingDorset's Hits Radio
The Biggest Hits, The Biggest Throwbacks
Programming
FormatCHR/Pop
NetworkHits Radio
Ownership
OwnerBauer Media Audio UK
Greatest Hits Radio South Coast
Hits Radio South Coast
History
First air date
26 June 1999 (as FM 107.6 The NRG)
Former names
FM 107.6 The NRG
107.6 The Fire
Fire 107.6
Fire Radio
Hits Radio Bournemouth & Poole
Links
WebsiteHits Radio Dorset

Hits Radio Dorset, formerly Fire Radio, is an Independent Local Radio station owned and operated by Bauer as part of the Hits Radio Network. The station broadcasts to Bournemouth, Poole, and Christchurch, Dorset from studios outside its broadcast area, in Segensworth in Fareham.

The station was originally launched on 26 June 1999 by founding Directors James Bromley and David Harber as FM 107.6 The NRG, but changed name a year later following a dispute with French radio station NRJ. The station is now owned and operated by Bauer Radio

As of September 2024, the station broadcasts to a weekly audience of 29,000, according to RAJAR.