Hits Radio Dorset
Logo used since 2024.  | |
  | |
|---|---|
| Broadcast area | Bournemouth, Poole and Christchurch | 
| Frequency | FM: 107.6 MHz DAB: 11B  | 
| Branding | Dorset's Hits Radio The Biggest Hits, The Biggest Throwbacks  | 
| Programming | |
| Format | CHR/Pop | 
| Network | Hits Radio | 
| Ownership | |
| Owner | Bauer Media Audio UK | 
| Greatest Hits Radio South Coast Hits Radio South Coast  | |
| History | |
First air date  | 26 June 1999 (as FM 107.6 The NRG) | 
Former names  | FM 107.6 The NRG 107.6 The Fire Fire 107.6 Fire Radio Hits Radio Bournemouth & Poole  | 
| Links | |
| Website | Hits Radio Dorset | 
Hits Radio Dorset, formerly Fire Radio, is an Independent Local Radio station owned and operated by Bauer as part of the Hits Radio Network. The station broadcasts to Bournemouth, Poole, and Christchurch, Dorset from studios outside its broadcast area, in Segensworth in Fareham.
The station was originally launched on 26 June 1999 by founding Directors James Bromley and David Harber as FM 107.6 The NRG, but changed name a year later following a dispute with French radio station NRJ. The station is now owned and operated by Bauer Radio
As of September 2024, the station broadcasts to a weekly audience of 29,000, according to RAJAR.