Hits Radio South Wales

Hits Radio South Wales
Broadcast areaSwansea, Neath Port Talbot and South Carmarthenshire
FrequencyFM: 96.4 MHz
DAB: 12A
RDSHITS S W
BrandingSouth Wales' Hits Radio
The Biggest Hits, The Biggest Throwbacks
Programming
FormatCHR/Pop
NetworkHits Radio
Ownership
OwnerBauer Media Audio UK
Greatest Hits Radio South Wales
History
First air date
30 September 1974 (50 years ago)
Former names
Swansea Sound (1974–1995)
Sound Wave (1995–1998)
The Wave (1998–2024)
Former frequencies
95.1 FM
1169 MW
1170 MW
Technical information
Transmitter coordinates
51°37′45″N 3°55′13″W / 51.62917°N 3.92028°W / 51.62917; -3.92028
Links
WebsiteHits Radio South Wales

Hits Radio South Wales, formerly The Wave, is an Independent Local Radio station owned and operated by Bauer Media Audio UK as part of the Hits Radio network. The station broadcasts to Swansea, Neath Port Talbot and South Carmarthenshire.

The station was known as The Wave from 1998 to 2024, having previously been branded as Swansea Sound and Sound Wave. As of September 2024, the station has a weekly audience of 156,000 listeners according to RAJAR.