Honda Ye
Native name | 本田烨 |
|---|---|
| Company type | Subsidiary |
| Industry | Automotive |
| Founded | 2024 |
| Founder | Honda |
Area served | China |
| Products | Battery electric vehicles (BEVs) |
| Parent | Honda |
| Website | honda.com.cn |
Honda Ye (Chinese: 本田烨) is a sub-brand of the Japanese automobile manufacturer Honda, specializing in battery electric vehicles (BEVs) for the Chinese market. Launched in 2024, the Ye brand is part of Honda's broader strategy to introduce 10 electric vehicle models in China by 2027, six of which will be under the Ye brand. The name "Ye" (烨) translates to "shine brilliantly" in Chinese, reflecting the brand's focus on innovation and sustainability.