Iqos
Iqos devices, from Accord to Iluma | |
| Product type | Heated tobacco products |
|---|---|
| Owner | Philip Morris International |
| Introduced | 2014 |
| Related brands | Veev |
| Markets | Worldwide |
| Website | https://www.iqos.com |
Iqos (/ˈaɪkoʊs/ EYE-kohs, stylized as IQOS) is a line of heated tobacco products designed to be used with tobacco and zero-tobacco nicotine-containing consumables. They are manufactured by Philip Morris International (PMI). The brand was first introduced in November 2014 in Japan and Italy. At the end of 2023, smoke-free products made up nearly 40% of PMI's total net revenue and gross profit, with Iqos surpassing Marlboro in terms of net revenue.
The World Health Organization states that there is currently not enough evidence to show that heated tobacco products such as Iqos are less harmful than other tobacco products. A recent systematic review reached the same conclusion. The European Respiratory Society states that heated tobacco products are addictive and cause cancer in humans.