ITV Central

ITV Central
TypeRegion of television network
BrandingITV1
Country
United Kingdom
First air date
1 January 1982 (1982-01-01)
Founded14 April 1980 (1980-04-14)
by Lew Grade (founder of ATV)
Motto
  • "The One to Watch"
  • "Even More"
  • "The Shape of Television"
  • "Central is ITV"
  • "Central Just the ticket"
TV transmittersSutton Coldfield, Waltham, Ridge Hill, The Wrekin
(formerly Oxford, Lichfield, Membury)
HeadquartersBirmingham, West Midlands
Broadcast area
The Midlands and parts of the South West
NationEngland
OwnerITV plc
Dissolvedlost on-air identity on 27 October 2002 (2002-10-27) (now known as ITV1 at all times)
Former names
  • Central Independent Television
  • Carlton Central
  • ITV1 Carlton for Central England
  • ITV1 for Central England
Picture format
1080i HDTV, downscaled to 16:9 576i for SDTV
Affiliation(s)ITV
Official website
itv.com/central
ReplacedATV

ITV Central, previously known as Central Independent Television, Carlton Central, ITV1 for Central England and commonly referred to as simply Central, is the Independent Television franchisee in the English Midlands. It was created following the restructuring of ATV and officially began broadcasting on 1 January 1982. The service is owned and operated by ITV plc under the licensee of ITV Broadcasting Limited. Historically Central made a major contribution to the ITV network schedule – especially in entertainment and drama – but today its main responsibility is the regional news service.

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