I Borghi più belli d'Italia

I Borghi più belli d'Italia
The most beautiful villages of Italy
Formation2001
TypeNon-profit association
Purposepromotion and enhancement of history, landscape, culture and tourism
Location
Region served
Italy
Membership361 (2023)
Official language
Italian
President
Fiorello Primi
AffiliationsThe Most Beautiful Villages in the World
Websiteborghipiubelliditalia.it

I Borghi più belli d'Italia (Italian: [i ˈborɡi pju bˈbɛlli diˈtaːlja]) is a non-profit private association of small Italian towns of strong historical and artistic interest, that was founded in March 2001 on the initiative of the Tourism Council of the National Association of Italian Municipalities, with the aim of preserving and maintaining villages of quality heritage. Its motto is Il fascino dell'Italia nascosta ("The charm of hidden Italy").

Participants in the group are small population centres which risk neglect and abandonment because they lie outside the main tourist circuits. Initially they comprised about a hundred villages, but had increased to 361 in 2023.

In 2012, the Italian association was one of the founding members of the international association The Most Beautiful Villages in the World, a private organization that brings together various territorial associations promoting small inhabited centres of particular historical and landscape interest.